About Us



Our Roots are Welsh…!


Leisuretime was founded in Cardiff by Ceri Johnson in 1995 and incorporated as a company in 1996. Ceri grew up in and around pubs and hotels and her love of adventure and travel became obvious in her early years. Having left school at 16 and studied the travel industry, her first jobs were centred around travel agencies and tour operations. She then moved into bus and coach operations before she founded her own tour operation, Leisuretime.


In Ceri’s words:


“One day when I was in Cardiff working for a local coach operator and watching the weekly spectacle of a long line of Wallace Arnold coaches departing on 8-day holidays from Cardiff Bus Station, I had a light-bulb moment. I realised that if you wanted to take a coach trip from South Wales, these 8-day holidays (along with some London theatre breaks) was about all there was. Take it or leave it! There really was little else.


But surely some people would also be interested in shorter 3, 4 and 5-day coach trips, particularly if they were really keenly priced? People could then afford to take more trips, see more places and make more of their leisure time. I knew for sure that’s what I would want. With that thought and filled with youthful energy, I made a plan...


I would create and operate my own coach tour programme focusing on shorter 3, 4 and 5-day tours and trips, I would base myself at the old Cardiff Bus outlet on Wood Street and I would call it Leisuretime. Despite having little money to invest, my young age and the fact that I was not a man - which made me something of a novelty in the coaching industry back then - I managed to do the deals that I needed to in order to set myself up, and I created my very first tour programme.”


And so Leisuretime was born 25 years ago as a pioneering coach holiday company based in Cardiff. It is still owned and run by Ceri, supported by a great team of committed people, some of whom have been in the business almost as long as she has! What’s more, some customers who were amongst Ceri’s first customers back in those very early days are still travelling with Leisuretime today – the ultimate ‘Leisuretimers’!


Leisuretime Today


Over the last quarter of a century, Leisuretime has grown into one of the most established coach tour operators in South Wales, taking thousands of happy customers on holiday each year throughout the UK and beyond.


With a coach holiday shop right in the heart of Cardiff, customers can easily pop-in to chat, book and get advice from our very own team. There is also a great call centre, and of course, this lovely website!


For those unable to get to Cardiff but still want a face-to-face service, Leisuretime is supported by a host of fabulous agents. These agents can be found in most towns and cities throughout South, East and West Wales, so it’s always easy to get access to the latest brochure, information and Leisuretime deals.


Leisuretime has been helping group organisers with their group holidays since 1995. Organisers love the dedicated team of people on hand to advise and help and with the certainly of a price guarantee, organisers know that they always get the best possible deal. There are some great incentives to book too, so if you are a group of any size, get in touch – we’ll take care of you!


Notably, Leisuretime is a member of ABTA. ABTA members must be financially bonded and comply with ABTA’s tough membership criteria and its rigorous checks.  This ensures that customers have complete financial peace of mind along with the knowledge that they are travelling with an operator whose standards are maintained, monitored and validated.


Why Leisuretime?


Above anything else we pride ourselves on our value for money pricing and are 100% committed to offering our customers the very best prices for a great quality coach holiday. This is something that Ceri has been absolutely clear about since day one and will always be the one of the biggest reasons for choosing Leisuretime.


True to our roots, we offer one of the widest ranges of short break coach holidays available from South Wales, so if it is a 2, 3, 4- or 5-day holiday you are after, look no further! There’s a super 7 to 10-day European programme too. And of course, throughout the summer and the festive period we also offer a range of great day trips to a huge choice of local and regional destinations and events.


All our holidays also operate ‘direct’, meaning that there are no tiresome coach interchanges to worry about. Once you’re on, you’re on with Leisuretime meaning there is no need to change coaches AND because of that we guarantee to get you on holiday quicker!


We also love to keep in touch with the Leisuretime community via social media. Our Facebook page and emails are packed with some great tour and destination information; what we’ve been up to and what our customers have been up to; competitions; operational updates; deals and product offers; launches; and lots of other nonsense too. Why not join us so you can find out more for yourself.


Being fully ABTA bonded, means our customers have complete financial peace of mind. Now that’s reassurance!


We work with local coach operators and agents which means that we support local Welsh businesses. As we said earlier… Our Roots are Welsh!

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